Leadership Is Not a Title, It Is Resilience
Life has a way of throwing the unexpected at us. Titles may look impressive on paper, but true leadership is tested in the moments you never saw coming. It is not about power or control. It is about resilience, service, and the courage to keep moving forward when the ground shifts beneath your feet.
That is the heartbeat of Brandon Moore’s mission.
Brandon is the founder of Motivated Minds Consulting, a voice in leadership, life strategy, and resilience. He has been featured on shows like Grief: Let’s Talk About It with Tony Lynch and is known for his passionate, no-nonsense take on leadership, growth, and overcoming hardship. His story proves that leadership is not reserved for boardrooms. It shows up in sports teams, workplaces, families, communities, and in the darkest of days.
On Attention Is The Currency, Brandon shared the experiences that shaped his mission and the lessons every aspiring leader needs to hear.
Leadership Is Everywhere
Brandon’s path into leadership was not planned. Sports shaped him early, giving him the instincts to step up, communicate, and pull people together. That pattern followed him into work, where he was offered his first supervisory role in his teens.
“I’ve always found myself stepping out from the crowd and taking charge when things got chaotic,” Brandon explains. “Leadership isn’t about dictating. It’s about serving, guiding, and doing what’s right even when no one is watching.”
From sports to coaching to life as a plant manager, Brandon learned that leadership is never just a workplace role. It is how you show up for people daily. It is about the quiet consistency of doing the right thing and creating space for others to thrive.
The Explosion That Changed Everything
On August 22nd, 2020, Brandon started a new role as plant manager. Less than three months later, his world was shattered by an explosion at the plant.
“I was in the building. The blast blew me against the wall. Lives were lost that day. It changed everything,” he shares.
Leadership in that moment meant more than holding a title. It meant carrying people outside, calling emergency services, and doing everything possible while traumatized himself.
“What I’ve been focused on since is leading through trauma. How do you guide others when you are wounded too? That experience became a turning point for me. It gave me perspective. It showed me I was here for a deeper reason.”
How Leaders Stay Grounded
For Brandon, staying grounded comes down to faith, family, and perspective.
“I believe God kept me here for a reason. That belief grounds me. Talking to my wife, my daughter, my parents, reconnecting with people I hadn’t seen in years who showed up that day—it reminded me life is fragile. And it reminded me to keep showing up, one day at a time.”
He now encourages others to decompress intentionally. Whether that is music, prayer, reflection, or simply rolling the windows down on the drive home, leaders must create a boundary between the stress of work and the sanctuary of home.
The Myth About Perfect Days
One of Brandon’s biggest lessons is that perfection is a trap.
“No day is going to be perfect. When people stop chasing perfection, the pressure comes off. Focus instead on being better today than yesterday. Focus on impacting who you can impact. Leadership is not about flawless days. It is about showing up and serving.”
The Birth of Motivated Minds Consulting
Motivated Minds Consulting began almost by accident. A friend asked Brandon for advice on handling people issues in a small business. Brandon’s input worked—and word spread.
What started as casual coaching grew into a business built around leadership development, life coaching, and consulting across industries.
“I wanted to use my experiences and education to help people and companies navigate challenges. At first I doubted myself, but I realized the passion was real and the need was there. That is how Motivated Minds was born.”
How Brandon Works With Clients
Brandon’s approach is not about handing out worksheets. It is about reflection, conversation, and equipping people with tools they can pull from when challenges hit.
“Life coaching isn’t therapy. It’s about guiding people through, giving them practical strategies to put in their toolbox. Sometimes that’s as small as a picture on your desk to remind you why you push forward. Sometimes it’s walking five minutes during the day to reset. Small shifts can make big impacts.”
For leaders who feel stuck, Brandon stresses the importance of showing up, knowing your value, and having honest conversations with leadership about growth. And if you feel completely stuck? Remember quicksand.
“When you feel stuck, you’re not really stuck. You’re navigating through quicksand. You move slowly, grab hold of what you can, and step forward with purpose. Eventually, you’ll find your way out.”
Leadership Lessons That Matter
Brandon credits many influences in shaping his leadership: his parents, his wife who served as a Navy Chief, his close circle of friends, mentors, and fellow coaches.
“I learn something from everyone around me. Why not be a sponge? I screw up every day, but I hold myself accountable. Leadership is about growth, not perfection.”
He also insists leaders must create safe environments where people feel secure enough to fail, learn, and grow.
“As leaders, we’re the gatekeepers. We don’t exist to be liked. We exist to keep people safe, to create culture, to protect and guide. If you don’t intentionally create the culture, the culture creates itself—and that’s risky.”
Where to Start
For those inspired to begin working with him, Brandon makes it simple.
You can reach him at bmoore@motivatedmindsconsultingllc.com, or connect on Instagram at Motivated Minds. His consulting spans leadership development, life coaching, and workplace strategy, all grounded in lived experience and real-world tools.
The Final Word
At the close of the interview, Brandon answered the signature question: if attention is the currency, what should people stop wasting it on, and what should they invest it in?
“Stop wasting attention on unrealistic expectations and comparisons. Comparison is the thief of joy. Start investing in time. Appreciate it, because just when you think you have time, you don’t. Your job title, salary, car, or watch won’t be buried with you. But the time you spent, the relationships you built, and the lives you impacted—that’s what matters.”