In a world flooded with empty business advice and overnight success hype, Attention Is The Currency cuts through the noise. This isn’t about theory — it’s about real people building real businesses that make a difference.
In this episode, host Daniel Brimblecombe sits down with Brett O’Connor — a seasoned entrepreneur, franchise veteran, and founder of Inception Network. With decades of hands-on experience, Brett has built multiple ventures from the ground up and helped countless others turn raw ideas into profitable, sustainable businesses.
If you’re ready to hear what it actually takes to build something that works — this is the conversation you don’t want to miss.
No Plan? No Problem. Just Start.
Brett’s first taste of entrepreneurship came at 21, running a coffee shop in Westfield Chatswood. No MBA. No roadmap. Just hustle.
Since then, he’s helped launch over 100 franchise stores, worked with national brands, built educational programs that deliver results, and mentored everyone from tradies to high school students.
His message is clear:
“Perfection is the enemy of profit. You don’t need 100%. Start with 50% and launch.”
Inception Network: From Skills to Scalable Business
Brett created Inception Network to solve a big problem: most people don’t know how to turn their skills into a sustainable business. His platform gives sole traders, contractors, and startups the tools to:
- Understand what their customers really want
- Build lean, profitable businesses from day one
- Avoid common startup traps like over-hiring and underpricing
This is real-world, boots-on-the-ground training — not theory from a textbook.
How a Simulated Business Became a Real Success
One of Brett’s standout projects started as a training simulation: Local Home and Garden Repairs.
What began as a mock business for students soon turned into a real company generating leads, sales, and repeat customers. Why? Because Brett didn’t overthink it — he launched fast, optimized SEO, and listened to market demand.
“People don’t want perfect — they want reliable. Start small, stay consistent, and the business will grow.”
Key Takeaways from the Episode
Here’s what Brett wants every business owner to know:
- Serve the 20% who bring 80% of the value — and stop wasting time on the rest
- Use what you’ve got — you don’t need a big team, just the right tools and smart systems
- AI is a tool, not a strategy — it won’t replace you, but it’ll amplify your skills
- Empathy sells — business is still about people
- Start before you’re ready — because waiting for perfect kills momentum
Why Inception Network Is Just Getting Started
Brett’s work is expanding. His focus is on helping new entrepreneurs get traction, build lean, and get profitable faster. Whether it’s tradies, training businesses, or creative startups, he’s proving that simple frameworks and real action beat fancy strategies every time.
And when those businesses are ready to scale? That’s where we step in — to automate, grow, and amplify everything they’ve built.
Listen to the Episode
🎧 Tune into this episode of Attention Is The Currency to hear the full story, the lessons learned, and the advice you didn’t know you needed — until now.
If you’re serious about building a business that works, this is the episode you don’t skip.
🎧 Master Your Focus, Master Your Life.
Connect with Brett O’Connor
Want to learn more about Brett and Inception Network?
- Visit: inception.net.au
- Follow: Local Home and Garden Repairs on Facebook
- Connect: Brett on LinkedIn
Final Thought
In Brett’s words:
“Just do it. Forget the noise. Focus on the customer, stay adaptable, and make it happen.”
Because in business — and in life — attention is the currency.
And execution is what pays the bills.
Like this episode? Share the podcast. Tag someone who needs to hear it. And subscribe so you never miss the next conversation that could change the way you build.
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