Burnout isn’t proof you’re crushing it. It’s the warning sign you’ve ignored for too long.
Most high performers treat health like a side quest — something to “get to later.” But today’s guest? He’s flipping that narrative on its head.
Meet Brian Parana, founder of The Call to Rise. He’s not your typical health coach. He’s a results-driven strategist for entrepreneurs, executives, and top-tier professionals who’ve mastered the business grind — but are losing the battle with energy, consistency, and confidence.
Brian’s message is direct: your body is your business strategy.
And treating it like anything less is costing you deals, clarity, and longevity.
Here’s what we dive into in this episode of Attention Is The Currency:
- Why burnout is outdated — and actually slowing your performance
- What happens to your leadership presence before you say a single word
- How high-achievers sabotage their health with the “all or nothing” trap
- Why your biggest ROI play might be a 15-minute walk and a better breakfast
- How Brian helps leaders get their edge back — without extremes or gimmicks
From Folding Towels to Transforming Lives
Brian’s story started at a YMCA. Folding towels. Sweeping floors. The perk? A free gym membership. That led to teaching a Monday-night abs class full of — you guessed it — stressed-out business professionals.
Fast-forward 20+ years: he’s now coached Olympians, CEOs, and everyday leaders to ditch the burnout mentality and build sustainable high performance through simple, strategic habits.
Health Is a Leadership Move
Let’s get real — if you don’t like what you see in the mirror, it shows up everywhere. Your presence. Your confidence. Your decision-making. Before you say a word in the boardroom, your body is already talking.
Brian makes the case that health isn’t optional — it’s the foundation of everything. When energy is low and stress is high, your edge gets dull. But when you show up energized, focused, and present? That’s when real influence happens.
The Lie: Hustle Now, Fix It Later
Most high performers believe they can outwork poor health. That “after this next project, I’ll get back on track.” But let’s be honest — that day never comes. Brian calls BS on the hustle culture and instead offers a roadmap to consistent, high-level performance without the crash-and-burn.
The Shift: Awareness + Identity
His approach isn’t rigid routines or impossible diets. It’s about creating awareness, connecting to why your health matters, and building systems that align with who you want to become — not just what the scale says.
His Signature Program: The Call to Rise
This is more than a fitness plan. It’s a full transformation experience.
- 100-day game plan to lose 20–30+ pounds
- Weekly challenges and accountability
- Mindset shifts, movement routines, and nutrition strategies that actually fit real life
- Yes, even quarterly challenges like “Date Night Done Right” — because better health means better relationships too
This isn’t about getting jacked. It’s about showing up with presence, clarity, and energy in every area of your life.
The Cost of Doing Nothing? Everything.
If you’ve been stuck in a cycle of “someday,” this is your wake-up call. Your future isn’t built by sprints — it’s built by what you do consistently. Every skipped walk, late-night binge, and snoozed alarm adds up. Eventually, your health becomes the bottleneck in your career, your relationships, and your life.
Take the Next Step
This episode is your sign to stop running on fumes and start fueling your edge.
Visit thecalltorise.com
Follow Brian on socials: @calltorise
Because attention is the currency — and how you fuel it is how you rise.
🎙️ Listen to the full episode of Attention Is The Currency wherever you stream podcasts.
And remember: Attention is a currency. Invest it wisely.
▶️ Watch or listen to the full episode now and come home to yourself:
You’ve given enough. Now it’s time to receive.
Tap in. Let go. Reclaim your pleasure-led life.
Because your attention matters. And your intention?
That’s what rewrites the legacy.